I do not know about you, but I do not want Google disseminating information to other companies about my search histories , they have no right to know I have been searching for:-
left handed rum glasses,
albino teddy bears ( not polar bears)
or glass winged butterflies.
There is too much info out there about us now, I do not want this information to be used to market stuff at me.
this is fairly easy to do- just a 3 step process
https://www.eff.org/deeplinks/2012/02/h ... kes-effect